Cluster Management Guide for Practitioners

The CLOE network has developed a ”Cluster Management Guide: Guidelines for the Development and Management of Cluster Initiatives” that is among the first of such guides to help cluster managers in their dayto-day work. The ”Cluster Management Guide” goes beyond academic discussion and offers -based on the experience of successful cluster initiatives in several European regions – a practical handbook which gives an overview of essential tasks to be undertaken within the scope of cluster building processes and their management. It touches on topics such as financing, launching cluster initiatives, information and communication, marketing and PR for clusters and internationalisation. This guide is designed for regional actors, cluster and project managers and their supporting staff to help them develop and manage cluster activities in an effective and successful manner.Harcopies: Beatrice Negeli-Ganz beatrice.negeli-ganz @